Medical Providers
At Waypoint, we specialize in connecting exceptional practitioners with ideal patients. We understand your commitment to both your patients and your practice. Let us handle the complexities of marketing, so you can dedicate your energy to delivering the outstanding care you're known for.
To provide concrete examples of our success, we've compiled these case studies, which illustrate the tangible outcomes of our diverse marketing efforts:
Comprehensive Primary Allcare Inc
Background: Comprehensive Primary Allcare Inc needed a website to establish an online presence and better serve their patients. They did not have an existing website domain. Their mission is to provide holistic, high-quality medical care with dignity and support, and they differentiate themselves through extensive experience in preventative, acute, and chronic complex medical care for all ages.
Scope of Work: A website was created for Comprehensive Primary Allcare INC that incorporated their core values. The site included:
- Team Profiles
- List of Services
- “Make an Appointment” Links
- Patient resources
The website incorporates their core values as well as supports their mission of delivering quality medical care.
Results:
More Patients Expanded Practice
EG Healthcare
Background: EG Healthcare, experiencing rapid growth in service offerings, required a significant digital transformation. Their outdated web presence no longer reflected their expanded capabilities, necessitating a comprehensive refresh of branding, SEO, and content strategy to effectively communicate their diverse services and enhance their local visibility.
Scope of Work: We revitalized EG Healthcare’s online presence through a complete website redesign and strategic SEO implementation. This included updated branding, robust local SEO with reputation management, backlink and NAP optimization, technical SEO improvements, and the creation of targeted content that clearly delineated their primary care, house call, IV infusion, and other specialized services, resulting in a significantly enhanced digital platform.
Results:
More Patients Hired More Providers Larger Practice
Caring Link Family and Wellness Center
Background: Provider Eva Nyarko, MSN RN FNP-BC, runs an independently owned, primary care and multi-service health provider in the Bronx, NY and was unsatisfied with her initial digial presence.
Scope of Work: Create an easy to access, easy to use digital presence for existing and prospective patients, focusing on her vast array of services.
Results:
More Patients Expanded Hours Larger Practice
Resa Treatment Center
Background: Resa Treatment Center, experiencing significant growth as a provider of substance abuse and mental health services, recognized the need for a contemporary and impactful digital presence. Their existing online footprint no longer reflected their expanding capabilities and commitment to providing exceptional care, necessitating a comprehensive rebranding and website overhaul.
Scope of Work: We crafted a revitalized brand identity for Resa Treatment Center, encompassing a cohesive visual language and messaging that resonated with their mission. Simultaneously, we developed a modern, user-centric website, designed to effectively communicate their comprehensive treatment services and establish a strong online foundation for their continued growth.
Results:
More Intakes More Patients Expanded Support Staff
Trust Women's Healthcare
Background: Trust Women’s Healthcare, a new practice dedicated to compassionate women’s care, sought to establish a strong brand identity and online presence. Recognizing the need for a cohesive brand that reflected their holistic approach and commitment to excellence, they partnered with us to build their foundation from the ground up.
Scope of Work: We delivered a complete branding package, including logo design, color palette, and typography, establishing a visual identity that resonated with Trust Women’s mission. We developed a user-friendly, SEO-optimized website featuring content that accurately reflected their services and dedication to patient-centered care, ensuring a strong launch for their practice.
Results:
Opened Additional Practice Hired Additional Providers More Patients
Dr. E, the NP with a PhD
Background: We collaborated with Dr. E, a highly accomplished NP, PhD, and Amazon #1 bestselling author, to create a comprehensive online portal that mirrors her expansive career. This project involved designing and developing a feature-rich website that includes easy to access, dedicated section platform that clearly showcases her expertise and entrepreneurial ventures as well as her podcast, media appearances, guest appearances on news and podcasts, speaking engagement, as well as the ability to book her as a speaker.
Scope of Work: Built a centralized website that integrated her podcast, media highlights, booking capabilities, and expertise platforms, delivering a dynamic digital presence that met Dr. E’s strategic goals.`
Results:
Increased Media Exposure More Inquiries for Key Note Speaking
General & Family Practices
Helping Primary Care Practices Build Trust & Visibility
For general and family practices, patients typically find you through insurance networks—but that doesn't mean your online presence doesn't matter. Patients still Google your name for reviews, directions, and information before booking an appointment.
Our Strategy for General Practices:
Local SEO & Search Ads – Making sure you show up in doctor near me searches, even if patients aren't looking through their insurance.
Google Business Profile Optimization – Ensuring accurate information, updated hours, and fresh reviews to improve visibility.
Website Development – A clean, professional site with doctor bios, accepted insurance, and online booking to build trust with new patients.
Reputation Management – Encouraging positive reviews and responding professionally to maintain credibility.
Even if referrals and insurance drive most of your traffic, a strong digital presence ensures patients feel confident before stepping into your office.
Specialists
Specialty Care Deserves Specialized Marketing
Specialists compete for patients who can self-refer—especially with the rise of PPO plans and second opinions. Patients don't just accept referrals blindly; they research credentials, patient reviews, and treatment options before booking an appointment.
Our Strategy for Specialists:
SEO for Condition-Specific Searches – Ranking for searches like best cardiologist near me or treatment for [condition] to attract high-intent patients.
Doctor & Treatment Profile Pages – Creating trust-building content that showcases your expertise, approach, and patient success stories.
Google Search & Display Ads – Running ads that target symptoms, treatments, and competitor keywords to bring in motivated patients.
Social Media & Patient Education – Engaging potential patients with condition-specific content, treatment explanations, and patient testimonials.
Your potential patients are already searching for specialists—we make sure they find you first and choose your practice with confidence.
Dental & Vision Practices
Location-Based Marketing for High-Value Patients
For dentists and eye care providers, the #1 factor in patient choice is convenience—people want a provider near their home or workplace. That's why dental and vision marketing must be hyperlocal and service-focused.
Our Strategy for Dental & Vision Practices:
Local SEO & Google Maps Optimization – Ensuring you show up when patients search dentist near me or best eye doctor in [city].
Paid Search Ads for Immediate Patient Acquisition – Targeting patients actively searching for cleanings, braces, LASIK, or contact lenses.
Geotargeted Social Media Ads – Running hyperlocal campaigns to bring in new patients from specific neighborhoods.
Patient Retention Strategies – Using email & SMS reminders to reduce no-shows, encourage regular visits, and promote specialty services like Invisalign or cosmetic dentistry.
With the right visibility, retention, and referral strategies, we help dental and vision practices maximize patient flow while reducing last-minute cancellations.
Cosmetic & Elective Medical
Marketing That Converts Browsers into Paying Patients
Cosmetic and elective treatments don't rely on insurance networks—patients actively research their options before committing. That means you need to differentiate your brand, build credibility, and make it easy for patients to book.
Our Strategy for Elective Practices:
Search Ads & SEO for High-Intent Leads – Ensuring your practice appears for best LASIK in [city], weight loss doctor near me, and cosmetic treatment searches.
Before & After Galleries + Patient Testimonials – Creating visual trust through real patient stories, videos, and photo results.
Retargeting & Social Ads – Converting website visitors into patients by showing them relevant ads across Google, Instagram, and Facebook.
Educational Content & Lead Nurturing – Blog posts, social content, and email drip campaigns to keep prospects engaged until they're ready to book.
Elective medical marketing is about creating demand and trust — we help your practice stand out and stay top-of-mind.
Mental Health & Wellness
Unlike other medical fields, mental health marketing requires a patient-first approach—many patients (or their loved ones) take weeks or months before deciding to reach out. Your online presence should feel safe, informative, and approachable.
Mental Health & Wellness Providers:
SEO for Symptom-Based Searches – Ranking for searches like anxiety therapist near me, marriage counseling help, or how to find a good psychiatrist.
Content Marketing to Build Trust – Blog posts, social media content, and patient stories that help reduce stigma and encourage action.
Discreet Google Ads & Retargeting – Many patients hesitate before booking—we use long-term retargeting strategies to keep your practice in their mind without overwhelming them.
Landing Pages for Different Needs and Demographics – Optimized pages for individuals, couples, parents, or caregivers searching for help, so they feel they're in the right place.
With empathetic messaging and strategic patient outreach, we help mental health providers connect with those who need them most.