Turn every local search into a paying job
From invisible to top‑of‑pack in 30 days with Waypoint’s Local Service Ads engine
“Local‑first” growth that fixes more than flood damage
Radford Restoration is a family‑owned, IICRC‑certified firm that has rescued 2,000+ homes and businesses across New York and New Jersey from mold, fire, and flood damage over the past decade. Their crews stand ready 24/7, rolling fully equipped trucks within 60 minutes to anywhere from Staten Island to Montclair—yet online they were virtually invisible.
When frantic homeowners searched “mold remediation near me,” Radford’s name was buried beneath aggregators and national franchises. Skilled technicians waited in the depot, marketing dollars sat unused, and the phone rarely rang.
How it shows up for Radford
- 96 % search share. Radford is the first call.
- BBB A+, verified crew. Trust in seconds.
- Pay only for calls. Zero wasted spend.
- First job covers spend. Profit from day one.
Pillar
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Hyper‑Local Spotlight (96 % Coverage)
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Reputation Armor
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Ring‑to‑Revenue Model
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Lightning‑Fast Payback (< 30 Days)
No search fees – tell us who you need, we’ll make the call.
The Problem We Solve:
Client snapshot – Radford Restoration
- Industry: Mold, water & fire damage restoration
- Service Area: NY & NJ metro
- Primary KPI: Qualified phone calls
- Service Area: NY & NJ metro
Radford’s trucks, gear and technicians were ready 24 × 7, yet searchers never found them. They needed leads—fast—and traditional PPC felt like burning cash.
“We had more capacity than calls. LSAs seemed perfect, but we didn’t know the playbook.” — Kevin S., Owner
② Challenge:
Pain Point
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0 % search visibility. Radford never appeared in Google’s top-3 LSAs for “mold remediation” or “water damage repair.”
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Trust gap. No Google Screened badge, no BBB proof—homeowners chose bigger national brands.
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Idle capacity = sunk cost. Fully equipped crews and vans sat in the bay while payroll kept ticking.
Impact on Revenue
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Lost emergency jobs worth $1.5 k – $3 k each.
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Low call volume made it impossible to forecast staffing and inventory.
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Competitors kept the market mind-share Radford had earned offline for 10+ years.
Waypoint Solution (30-day sprint)
Waypoint Solution – How we fixed the revenue-leak
Waypoint kicked off a 30-day “Ring-Every-Time” sprint by standing up Radford’s Local Service Ads from scratch. The team raced through Google’s verification gauntlet—uploading insurance docs, BBB A+ proof, and background checks—to secure the coveted *Google Screened* badge. With the account live, every ad pointed straight to Radford’s 24/7 line, skipping forms and friction so anxious homeowners could reach a human in one tap. Once calls began flowing, Waypoint ruthlessly optimised for profit. Each lead was tagged *Booked* or *Bogus* in real time, feeding Google the data it needs to favour high-quality traffic. A hyper-local keyword-and-radius mesh kept spend locked onto “mold,” “water,” and “fire” searches across NY/NJ, while daily bid checks held cost-per-call below $200. Starting at just $25 a day, the budget scaled only after ROI was proven—turning a silent phone line into a dependable deal engine inside a single billing cycle.
Performance-Driven Control Panel (unique to Radford)
- Daily “ROAR” Huddles – 10-minute check-ins covering Revenue, Opportunities, Ads, ROI.
- Call-Score Audits – Weekly playback & coaching so every rep closes like the owner.
- 48-Hour Floodgate Toggle – Double budget during storm seasons, halve it during lulls—no contracts, no penalties.
With ads that sound local, bid-adjustments every sunrise, and a throttle-ready budget model, Radford turned a silent phone line into a 96 % top-3 share generator in under a month.
① Results in the first 30 days
| Metric | Before | After |
|---|---|---|
| Top‑3 LSA Visibility | 0% | 96% |
| “#1” Share of Voice | 33% | |
| Total Calls | 8 | |
| Charged Calls | 4 | |
| Conversions (Jobs Won) | 3 | |
| Ad Spend | $789 | |
| Revenue Booked | $4,888 | |
| Month‑1 ROI | +520% | |
| Cost / Charged Call | $197 |
Break‑even after the first remediation. Every call since is pure profit.
② Financial impact
“If your vans idle more than ten minutes, you’re already funding this campaign.”
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Month-1 spend → $789
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Jobs closed → 3 of 4 charged calls (8 total)
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Revenue booked → $4,888
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ROI → +520 % — one remediation pays for the entire month; everything after is gravy.
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12-Month upside → Replicating month-1 adds ≈ $58 k top-line on $9.5 k ad spend (5.9× ROAS).
③ What Made the Difference?
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Verification Signals → BBB A+ & insurance docs unlocked “Google Screened” trust icon.
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Phone‑First Funnel → LSAs charge only when a real call comes through.
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Data Feedback baked → Marking lead quality boosted rankings without extra spend.
Client testimonial
“Waypoint lit up our phones. Eight calls the first month, three jobs closed, and the ads paid for themselves.”
Kevin Sweeny, Owner, Radford Restoration NYC
Need your phones to ring?
Send a 👍 or book a 10-minute demo. We’ll show exactly how many dollars you’re leaving on hold—and how fast LSAs can do the same for you.
www.Waypoint.agency | +1-(718) 569-8123 | [email protected]