it's getting there relaunch relaunch relaunch relaunch relaunch relaunch relaunch relaunch relaunch relaunch relaunch / 2019 / Planning, content audit, UX, UI, Design, Development, Content Migration / Launch project
Big Ten Network (BTN) is a sports network covering collegiate sports in the US. Since its original launch in 2007, BTN has grown to an estimated 60 million US subscribers and their sports coverage is carried by most major TV service providers.
Waypoint redesigned and relaunched partly as a response to the growth and popularity of social media as well as other new technologies that changed how sports fans reach their favourite content.
When originally concepted, was a traditional editorial site, covering the Big Ten Conference and other potentially breaking news. It was a 24/7 operation. Over the years, the sites’ focus shifted more towards linking to content that was being put out on other platforms. was becoming a hub, so the relaunch needed to reflect that.
BTN case study - header
First things first - sports fans love their teams so the relaunch made the best place to find any news about their favorite Big Ten team.
Each team got their own dedicated page which draws content from all the social networks as well as links to game and TV schedules, merch shops, ticket vendors and official team sites.
BTN case study - editorial retains the ability publish some editorial content so this was adapted to support modern devices.
BTN case study - tv schedule
Visitors often went to to look up the TV schedule, so the relaunch made this feature more easily accessible.
BTN case study - TV provider applet
Finally, we've integrated a simple tool for finding TV providers who carry Big Ten Network broadcasts for new or moving sports fans.
Since the BTN team was already acquainted with WordPress, it was a natural choice for the new platform.

Waypoint designed a fully custom WordPress theme with a focus on simplicity and ease of use. This, for example, allows the BTN team to create and edit school landing pages without the need for a developer.

The site's core functionality is divided into custom components or plugins that can be individually enabled or disabled. This future-proofs the site, as it allows for potential major changes to be made without having to rebuild the entire content system.